CUSTOM LOGO DESIGN
Your logo is often the first impression of your business, so it needs to be incredible. We'll create a custom logo package including a main logo, alternative logo(s), and branding mark that will continue to attract customers for years to come.
UNIQUE COLOR PALETTE, AND TYPOGRAPHY
If you want your business to stand out, generic brand elements aren't going to work. With your help, we'll develop building blocks to your brand identity so unique that your audience can't help but be attracted to it. A strong color palette and typography pairings that compliment your brand are all elements to set your company apart from the rest.
A Branding Guide pulls together all the unique pieces of your brand identity in a neat package. Whenever you need to create something new, just peek at your Branding Guide and get to work.
Every time you interact with your clients, you’re conveying an element of your brand. With every email you write, every brochure you hand out, every business card you design -- it all says something about who you are as a company and what you have to offer.
Branding, then, is so much more than a logo. So many companies mistake a logo for a brand and think that once they have a logo, they have a brand. That’s far from the truth.
Smaller companies don’t always think of themselves as a brand because it's hard to compare your business to a Kelloggs or an Apple. Every company, regardless of size, has a brand. A perception of your company exists whether you have control over it or not. So why not take time to ensure your company's perception is accurate?
For more information on Branding, check out these two blog posts:
Sample Brand Board
How It Works
KICK - OFF MEETING
Our initial discussion will include learning general information along with your business values. These things are the building blocks of your Brand.
After our initial discussion, we'll send you home with a Branding Questionnaire to complete. This will help our designers start to shape your brand.
Using the answers from your questionnaire, we'll work on a strategy behind the scenes and send you a creative brief and moodboard to approve.
DESIGN & REFINE
Once we get your approval, we'll do what we do best: bring your brand identity to life.
FINALIZE THE DESIGN
We'll present your brand identity to you and walk you through the design rationale. If we need to make any changes, we'll do that and re-present.
You can expect the branding process to take 4 to 6 weeks
Michelle at RedVyne is amazing at what she does! She has a vision to brand your business and make it stand out from others. She creates the entire package and makes sure everything is included in your branding from the smallest to the largest items. She goes over and beyond when asked to come up with additional products and tools for your business. She is simply the best there is at creating and implementing your entire marketing strategy.
MICHELE | GRETA FRYE & ASSOCIATES