Updated: Jan 2
As a small business owner, you know how important social media is for your success; but coming up with posting ideas when you are running your own business can be overwhelming at times! REDVYNE is here to help! Here are three fresh ideas for your social media pages:
1. Share Your Customer Reviews
Have you ever had a customer leave you a positive review or "check-in" on Facebook or Google My Business? This is pure gold for you! Facebook easily lets you share your reviews, so make sure to share them as they come in. This will lend to your social proof with your followers!
If you have the design skills, you can use a free program like Canva to turn the positive review into a graphic. This gives you something visually appealing to share. Your customers also love being noticed and may share this review on their own social media pages!
2. Go Local!
Local businesses will do well to support other local businesses. Connecting with other local entrepreneurs can expand your customer base. Do you regularly frequent a local coffee shop before heading to work each day or take your family out for ice cream after a long week? Do you use a local restaurant for client meetings? "Check in" with them on Facebook and Instagram and tell your followers why you appreciate the establishment! Said business may share YOUR post on their page, and your content is now exposed to a new subset of local people!
Make sure to tag the local business in your post and use the location check-in features! You want to make sure that your fans can find the business too! This will also send the business a notification about your post so that they are able to see it (and possibly share it with their fans)!
3. Give a Peek Behind the Scenes!
Sharing your everyday moments or behind-the-scenes is a great way to connect with your customer base as a person. It shows that you are human and can relate to the struggles that they have. Show the work that goes into your product that your customers may not get to see. Give tips for how you relax at the end of a long work week or how you juggle being a business owner with family life.
Go ahead and post about a bad day every once in a while. On the social media accounts we manage here at REDVYNE, we consistently see that real-life moments get the best organic reach and engagement, regardless of the business
Hopefully this helps get your creative juices flowing! For more social media tips, check out our other social-media blog posts. If you need more assistance with your social media, REDVYNE offers many social media management packages as well!